CECA strengthens its investment in the elderly and entrepreneurs, with 36.1% and 56.8% growth respectively
47% of the investment was allocated to children and young people, who remain the most relevant group
Since its launch in 2018, the CECA sector has allocated €21.1 million to financial education, consolidating its position as the main private social investor in this area
In 2024, CECA, its associated entities, and its Funcas Foundation allocated a total of €3.22 million to 115 financial education programmes in Spain, representing a 25% increase compared to the previous year. With these figures, CECA consolidates its position as the leading private social investor in this area.
Thanks to this investment, 7,951 activities were carried out (up 25%), with more than 43.8 million impacts generated between in-person attendees and digital access, 29% more than in 2023. These are some of the findings of the 2024 Financial Education Executive Report, which includes the main figures relating to the activity carried out by the CECA sector to strengthen financial knowledge and digital literacy in Spanish society.
The Funcas Educa Program, a cornerstone of this initiative, allocated €2.5 million in 2024 to fund projects across the country, consolidating its position as the driving force behind the sector's educational activity. There are two main objectives: To bring financial knowledge to all citizens and to ensure that the content is adapted to the realities of each area.
Since its launch in 2018, the CECA sector has invested €21.1 million in financial education, of which €15.29 million was channelled through the Fundas Educa Program.
Financial education reaches older people and entrepreneurs more effectively
47% of the investment (€1.53 million) was allocated to children and young people, a priority group when it comes to promoting responsible financial habits from an early age. Although its relative size has decreased compared to last year, the amount invested remains stable and it remains the most significant group.
At the same time, the sector strengthened its commitment to those aged 65 and over, with an investment of 20.3%, translating to €660,000 (up 36.1%), more than 2,300 initiatives (up 77.5%), and significant growth in generated impacts, which increased from 3.7 million in 2023 to 10.6 million in 2024 (up 188.4%). The 26-65 age group also experienced a significant increase, with investment up 76.9% and reach growing significantly by 222.2%.
CECA's retains its strong commitment to the most vulnerable groups, with an investment of €1.57 million. Within this group, entrepreneurs accounted for 33.1% of the investment, followed by people at risk of social exclusion (41.03%) and people with special needs (25.87%). Furthermore, investment in entrepreneurs grew by 56.84% compared to the previous year, consolidating its position as one of the priority action areas.
In 2024, activities focused mainly on savings, spending and budgeting (30.5%), sustainability, digitalisation and cybersecurity (17%), banking products and services (15.7%), and investment (14.1%).
The sector's societal commitments are also reflected in the latest edition of the CECA Obra Social and Financial Education Awards, which received 62 project submissions, 22 of which were awarded for their impact and innovative nature.
Financial planning under discussion on Financial Education Day 2025
CECA and Funcas are collaborating on the implementation of initiatives under the 2022-2025 Financial Education Plan, promoted by the Bank of Spain, the National Securities Market Commission (CNMV), and the Ministry of Economy, Trade and Business. In this context, Financial Education Day is celebrated every year, with the slogan for 2025 being 'Get informed. Plan. Decide.' The event will focus on the importance of having reliable information, planning ahead, and making responsible decisions at every turn.
Report Education executive Financial 2024.