The banking sector presents a platform to boost financial and digital education
The AEB, CECA, and UNACC associations reaffirm their commitment to training in personal finance management and the acquisition of digital skills with an unprecedented initiative
The new website takes over from the Strategic Protocol to Reinforce the Social and Sustainable Commitment of Banking and is presented to facilitate access to the training activities of banking entities and associations
The Spanish Banking Association (AEB), CECA, and the National Union of Credit Cooperatives (UNACC) today presented the new web platform “Aula Financiera y Digital”. This website aims to facilitate access to the knowledge and skills that enable everyone to make better-informed decisions about their finances, operate in all available environments and channels, and leverage available tools to improve their financial health.
“Aula Financiera y Digital” offers users all the contents, courses, and programs launched by financial entities and their representative associations in the field of financial and digital education, with the goal of making economic concepts more understandable and facilitating knowledge of online channels and procedures. It is a key tool to contribute to improvements in personal finance management and adaptation to the digitalization of society across all areas, intensified by the pandemic.
The presentation of this new web platform, held at the headquarters of CUNEF in Madrid, featured Fernando Tejada, director of the Credit Institutions Conduct Department of the Bank of Spain, and Raquel García Alcubilla, director of the Strategy, Innovation and Sustainable Finance Department of the CNMV. Both highlighted the sector’s commitment to financial education and, specifically, the commitment of the two organizations to the Financial Education Plan, which has been implementing initiatives under the “Finanzas Para Todos” brand since 2008.
Next, during the presentation of the website, María Abascal, director of Public Policy at AEB, stated that “Aula Financiera y Digital” was born from a conviction held by the banking sector: “financial education is a powerful tool that can improve our lives. This is why we want to make it freely available to everyone and enhance the training of society as a whole.” Meanwhile, Antonio Romero, corporate director of Associative Services and Resources at CECA, emphasized the significance of digital transformation, which affects all sectors, and the banks’ desire to “help people integrate into changes with all their capabilities,” highlighting that “digital connectivity is not only a challenge but also an opportunity in terms of accessibility and inclusion.” Finally, Cristina Freijanes, general secretary of UNACC, stressed that “Aula Financiera y Digital” is a “unique initiative that highlights the commitment of the entire financial sector to contribute to the improvement of financial and digital education.” The event was concluded by Pablo de Ramón-Laca, director general of the Treasury and Financial Policy.
“Aula Financiera y Digital” is a dynamic, informative, and multimedia website that includes news on financial and digital education in Spain, audiovisual content developed by the participating entities, and indicators on the sector’s commitment. In this regard, aggregated data from AEB and CECA for the year 2020 reveal that, of the more than 4,000 initiatives developed by the sector in financial and digital education, 40% were in-person, translating to 567,000 direct beneficiaries. Moreover, “Aula Financiera y Digital” is interactive, as it incorporates two types of search engines for training initiatives, and intuitive, as it offers two types of classifications based on the subject matter of interest to the user or based on the target group for each initiative.
This website is, ultimately, an expression of the sector’s commitment to financial and digital education, which has been developing over several years and is expressly included in the Strategic Protocol to Reinforce the Social and Sustainable Commitment of Banking.
